My first startup role was at Deliveroo, back when most people still had no idea what Deliveroo was. That was my introduction to fast-moving companies and the strange, exhausting, exciting world of startups. After that came Babylon Health, where I started understanding the scale and complexity that ambitious companies can grow into.
A little later, I joined a company called Parade World. It stayed with me for reasons that had nothing to do with job titles or growth metrics. The CEO, Craig, led with a level of kindness and humanity that genuinely changed the way I thought leadership could feel. People felt valued there. Seen. Trusted. That experience shaped me more than I realised at the time, and it quietly became something I wanted to carry into the rest of my career.
Over the years I worked across operations, scaling, hiring, systems, people, and governance. I have seen companies succeed and watched others stop existing. I have been inside the rooms where things went right and in the rooms where things quietly fell apart. I have made mistakes, learned from them, and built up a kind of pattern recognition that is hard to get any other way. Through being genuinely present, across genuinely different environments, at genuinely different stages.
I am highly adaptable. Not because I am directionless, but because I have had to be. I discovered that understanding different contexts, different needs, different kinds of teams, is actually one of the most useful things I can offer.
I briefly experienced the hypergrowth chaos of Gorillas, which raised $1.3 billion between 2020 and 2021. I moved to Spain and worked for Amazon, which taught me very quickly what kind of environments do and do not bring out the best in me. I worked in more startups afterwards, spent time in Paris, returned to Barcelona, eventually came back to the UK, and slowly found myself building a freelance career almost by accident.
None of the moves were because work sent me there. I moved because I wanted to experience those places fully. I wanted to know what it actually feels like to start over somewhere new. Build a life from scratch, navigate uncertainty, loneliness, excitement, language barriers, identity shifts, and all the emotional and financial complexity that comes with changing countries. So if someone comes to me wanting to understand what that experience looks like in reality, not just on Instagram, I understand that too.
The truth is, my relationship with work has never been purely professional. I care deeply about how people experience their lives inside the systems they work within. I care about burnout, mental health, emotional safety, ambition, meaning, communication, and the invisible pressure so many people quietly carry.
I go to therapy. I have had difficult periods in my life. I know what it feels like to rebuild yourself more than once. I know what it feels like to achieve things externally while internally trying to figure yourself out. I think a lot of people do.
That humanity is not separate from my work. It informs it.
Most operational problems are human problems first.
That's also why I offer advisory sessions for individuals. Not as a separate business, but as a natural extension of everything above. If you're navigating a career decision, a life transition, a move, or just trying to figure out what you actually want, I've lived most of those situations, not just studied them. Sometimes that's what's useful.
Earlier this year, I spent 3 months in Portugal slowing down and trying to understand what I actually wanted the next chapter of my life to look like. Somewhere during that period, Made to Work became clear. Not just as a consultancy, but as a philosophy.
I want to help companies build healthier, more thoughtful ways of working. I want to help people value themselves properly. I want to help ambitious teams grow without destroying the humans inside them in the process.
And at 30, I'm going back to university, starting this September, to study the brain and human behaviour. Not for a qualification. Because I genuinely want to understand why people think the way they do. How stress, identity, emotion, and performance intersect. It felt like the most honest thing I could do next.
Because the best work rarely comes from control. It comes from clarity, trust, safety, communication, and people being given the space to actually function well.
Made to Work is new, formally at least. The work behind it isn't. Two years of freelancing, inside real teams, solving real problems, quietly became a point of view. This is that point of view, given a proper home.